Green is not a color, nor a trend:
it's a mindset.

Supporting the client in the ideation and development of a graphic design project based on echooo-design (= sustainable communication that leaves an 'echo' and is ethical in terms of environmental impact) means, first and foremost, engineering every aspect of the graphic product to be created, specifically:

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For 'physical' products (offline communication):

• Selecting materials that are inherently green (e.g., FSC-certified paper, recycled paper, or paper made using production waste, etc.);

• Precisely defining production quantities based on actual needs, in order to avoid waste and surplus;

• Collaborating with certified partners who respect the sustainability supply chain (e.g., using non-polluting raw materials in their production processes, minimizing CO₂ emissions, limiting water and energy consumption through advanced machinery, etc.);

 

For digital products:

• Optimizing published media (images, videos, streaming, etc.);

• Recommending high-performance yet green hosting solutions.

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